Banners [should] Say it All!

Your banner can be the make-or-break point for a potential customer. Since I deal with a LOT of sponsors with banners, I've seen the good, the bad and the ugly. Heck, since beginning my own advertising campaigns, I've had my own really bad ones and really good ones. It takes time to learn what works and what is just a flop (visually and effectively).

A good banner tells the person who sees it what you business is, what you sell, or gives them a hint at what your site offers. If you sell cloth diapers, your banner should have cloth diapers on it or at least the word "cloth diapers." Say your banner has a cute baby on it, some funny font, your business name, and some flowers. Does this tell ANYONE that you sell cloth diapers? Nope! Of course, if your business name is "Rachael's Cloth Diaper Store," that would be one thing. But if you have a name like "Rachael's Boutique" then it doesn't say anything about what you sell. The point - make your banner effective by effectively showing what you sell either with words or pictures.